The latest Coke campaign unveils a classic pop tune hammered together by song writing duo Rock Mafia and newcomer Francesco Yates. The tune serenades Coke, the taste, the bottle and perhaps the singer's girlfriend, so it works both ways. I've listened to the campaign version, infused with Coke-centric sound bites and "fizz pop clink" effects, and listened to the longer straight version that lays less heavy with the references. Both are great, although I think the version with the Coca-Cola sound effects is more honest, given that this is the inspiration behind the tunes actual existence.
Coca-Cola "Nobody Like You" (Agency: Brunner) from S77 on Vimeo.
